Brandon Simmons – The Source https://thesource.com The Magazine of Hip Hop Music,Culture and Politics Thu, 13 Apr 2023 15:24:40 +0000 en-US hourly 1 https://wordpress.org/?v=5.6.10 https://thesource.com/wp-content/uploads/2020/01/bigS.ico Brandon Simmons – The Source https://thesource.com 32 32 Nelly Enters Liquor Industry with New Moonshine Brand https://thesource.com/2023/04/13/nelly-enters-liquor-industry-with-new-moonshine-brand/?utm_source=rss&utm_medium=rss&utm_campaign=nelly-enters-liquor-industry-with-new-moonshine-brand Thu, 13 Apr 2023 15:24:36 +0000 https://thesource.com/?p=683482 Nelly, Skai Jackson, Carole Baskin to Star in Upcoming Season of 'Dancing With the Stars'

A legendary Hip Hop artist is jumping into the liquor industry.  Nelly has started his own moonshine brand.  The Grammy Award-winning rapper calls his new beverage, MoShine. Last week, at WSWA Access Live in Orlando, Florida, MoShine was introduced to the public.  The St. Louis, Missouri native named the brand after his hometown.  The “Hot […]

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Nelly, Skai Jackson, Carole Baskin to Star in Upcoming Season of 'Dancing With the Stars'

A legendary Hip Hop artist is jumping into the liquor industry.  Nelly has started his own moonshine brand.  The Grammy Award-winning rapper calls his new beverage, MoShine.

Last week, at WSWA Access Live in Orlando, Florida, MoShine was introduced to the public.  The St. Louis, Missouri native named the brand after his hometown.  The “Hot in Herre” rapper joined forces with Piedmont Distillers to make the product come to life.  As of right now, MoShine has a few different flavors, including passion fruit and peach.  In a press release about the new drink, Nelly is trying to make this the drink of all parties.

“Where I come from, we work hard and play harder, and I want my fans to be able to reach for MoShine anytime they’re ready to get the party started.”

– Nelly

At the Wine & Spirits Wholesalers of America event, the St. Lunatics member didn’t only just promote his new liquor and perform his hit songs, but he also played bartender.  During the event, a video surfaced showing Nelly passing out shots to the crowd and even taking one himself.  It’s safe to say he knows how to promote a product.

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Fans Speculate if Burna Boy Dissed BIA on New Single “Mera Na” https://thesource.com/2023/04/13/fans-speculate-if-burna-boy-dissed-bia-on-new-single-mera-na/?utm_source=rss&utm_medium=rss&utm_campaign=fans-speculate-if-burna-boy-dissed-bia-on-new-single-mera-na Thu, 13 Apr 2023 15:10:45 +0000 https://thesource.com/?p=683486 ag

It looks like beef is stirring up between BIA and Burna Boy.  In case you missed it, a few years ago, BIA spoke with Nicki Minaj on Live, stating she did not know what WizKid, Davido, or Burna Boy looked like.  The Grammy-winning artist did not forget that. He just had a verse on the […]

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It looks like beef is stirring up between BIA and Burna Boy.  In case you missed it, a few years ago, BIA spoke with Nicki Minaj on Live, stating she did not know what WizKid, Davido, or Burna Boy looked like.  The Grammy-winning artist did not forget that.

He just had a verse on the song “Mera Na,” in which his fans assume a few lines are for the “Whole Lotta Money” rapper.  At the end of his verse, Burna Boy allegedly addresses BIA.

“Heard a stupid ho said she don’t know my face/
Got to find out she’d been all in my DMs/
Haan, haan, haan, haan, haan/
Told my ex, “It’s over now”, haan/
I’m worldwide, I’m global now, haan”

The song was just released this past Friday, and Nigerians took to Twitter to spread the speculation.  And, BIA got word of this and took to Twitter as well.

An international feud seems to be brewing.  Actually, “Mera Na” has seen instant success.  It has been viewed over 14 million times on YouTube in 24 hours, with millions of comments and likes.  Sidhu Moose Wala was an Indian rapper who was killed in May of 2022.  “Mera Na” is his third posthumous single, and he was able to fulfill one of his wishes.  Sidhu always wanted to make music with Burna Boy, and now they have a hit!

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[WATCH] Monica Stops Brawl At Her Tour Stop in D.C. https://thesource.com/2023/04/12/watch-monica-stops-brawl-at-her-tour-stop-in-d-c/?utm_source=rss&utm_medium=rss&utm_campaign=watch-monica-stops-brawl-at-her-tour-stop-in-d-c Wed, 12 Apr 2023 13:46:10 +0000 https://thesource.com/?p=683380 monica

Legendary R&B singer Monica does not have time for nonsense while performing.  In the middle of her set, she stopped to address the fight in the crowd.  The “Everything To Me” singer is on her R&B experience tour, which had a stop in Washington, D.C.  Monica was confused about why the fight was going on […]

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Legendary R&B singer Monica does not have time for nonsense while performing.  In the middle of her set, she stopped to address the fight in the crowd. 

The “Everything To Me” singer is on her R&B experience tour, which had a stop in Washington, D.C.  Monica was confused about why the fight was going on because she was singing a love ballad at the time.

“Wait a minute!  I’m singing a love song.  I ain’t singing ‘Knuck If You Buck’ baby, calm that s*** down.  Somebody take her and get a drink on me!  Calm down.  They f****** you up, baby?  Me too, join the club.  Take it on out of here.”

– Monica

Security escorted both parties out of the concert, and Monica performed her hit “So Gone” to celebrate them leaving.  Video circulated on social media as many people took to the comments to share their opinion. 

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Meek Mill and REFORM Alliance Hold Day Event in Philadelphia https://thesource.com/2023/04/12/meek-mill-and-reform-alliance-hold-day-event-in-philadelphia/?utm_source=rss&utm_medium=rss&utm_campaign=meek-mill-and-reform-alliance-hold-day-event-in-philadelphia Wed, 12 Apr 2023 13:40:54 +0000 https://thesource.com/?p=683376 Meek Mill Early Mornings 2 3 screenshot

Meek Mill continues to do the work in his community.  This past weekend, the Championships rapper hosted a Community Day of Action. The Community Day of Action serves as a means to help former felons be active in society.  The one-day event included many things. This includes mental health services, employment opportunities, expungement services, and […]

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Meek Mill Early Mornings 2 3 screenshot

Meek Mill continues to do the work in his community.  This past weekend, the Championships rapper hosted a Community Day of Action. The Community Day of Action serves as a means to help former felons be active in society.  The one-day event included many things. This includes mental health services, employment opportunities, expungement services, and housing assistance.

The day was not only for ex-convicts but also open to the public. There was music, food, and activities for everyone. This is an important day that is a part of Second Chance Month. On March 31st, in which President Joe Biden recently named April Second Chance Month.  Second Chance Month is dedicated to helping people who were affected by the judicial system. Philadelphia council member Katherine Gilmore-Richardson believes in the importance of engagement.

“It’s important that we engage the population in our city. most importantly that we engage our reformed population so they know they have an opportunity and there’s a better chance out there next time.”

This isn’t the first time Meek Mill & the REFORM alliance have done an event. A few months ago, the organization went to Virginia State University to discuss Criminal Justice.  REFORM has plans to continue to travel to spread the news.

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Stephanie Mills Stars in New Lifetime Film ‘Pride: A Seven Deadly Sins Story’ https://thesource.com/2023/04/12/stephanie-mills-stars-in-new-lifetime-film-pride-a-seven-deadly-sins-story/?utm_source=rss&utm_medium=rss&utm_campaign=stephanie-mills-stars-in-new-lifetime-film-pride-a-seven-deadly-sins-story Wed, 12 Apr 2023 13:36:57 +0000 https://thesource.com/?p=683356 Stephanie Mills Stars in New Lifetime Film 'Pride: A Seven Deadly Sins Story'

R&B legend Stephanie Mills is back acting again.  She starred in Lifetime’s newest film, Pride: A Seven Deadly Sins Story.  The movie premiered this past weekend on the popular network.  The Grammy-winning artist takes the main role as Birdie Moore, a reality TV star, which her life starts to unravel after learning a host of […]

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Stephanie Mills Stars in New Lifetime Film 'Pride: A Seven Deadly Sins Story'

R&B legend Stephanie Mills is back acting again.  She starred in Lifetime’s newest film, Pride: A Seven Deadly Sins Story.  The movie premiered this past weekend on the popular network. 

The Grammy-winning artist takes the main role as Birdie Moore, a reality TV star, which her life starts to unravel after learning a host of family secrets.  One highlight in the film is that Mills and another Grammy winner, Erica Campbell, get to put their singing abilities on display.  Viewers will be in for a treat.

Lifetime has been producing movies regarding anthology in a seven-part series titled, Seven Deadly Sins.  The movie series is inspired by the novels of Victoria Christopher Murray and executive produced by Bishop T.D. Jakes.  Prior to Pride, greed, envy, wrath, and lust have been the main topics of the series.

This is the first time the “Never Knew Love Like This Before” singer has had the lead role in a television movie.  Her first time acting was as Dorothy in the original “The Wiz” on Broadway.  Mills says she took the role of Birdie Moore because Birdie and she have gone through similar experiences in life.

“I couldn’t relate to the reality thing because I don’t like reality TV.  But I could relate to what was going on personally.  I could definitely relate to being a mother loving her son so much that she wanted to cover up whatever he was doing.  I have a son who is 22 years old and he cons me every day.”

– Stephanie Mills

Pride: A Seven Deadly Sins Story is now streaming on Lifetime and HULU.

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Lil Mama and Sukihana Have Social Media Exchange Over Black Women ‘Dog Walk’ Visual in NLE Choppa’s “Slut Me Out” Video https://thesource.com/2023/04/12/lil-mama-and-sukihana-have-social-media-exchange-over-black-women-dog-walk-visual-in-nle-choppas-slut-me-out-video/?utm_source=rss&utm_medium=rss&utm_campaign=lil-mama-and-sukihana-have-social-media-exchange-over-black-women-dog-walk-visual-in-nle-choppas-slut-me-out-video Wed, 12 Apr 2023 13:34:11 +0000 https://thesource.com/?p=682870 Lil Mama and Sukihana Have Social Media Exchange Over Black Women 'Dog Walk' Visual in NLE Choppa's "Slut Me Out" Video

New York rapper Lil Mama and reality TV personality Sukihana have had a recent back-and-forth on social media.  Sukihana recently appeared in NLE Choppa’s new video for his song, “Slut Me Out (Remix).”  In one scene, the Love & Hip-Hop star can be seen on all fours while NLE Choppa pulls her hair.  Rapper Sexy […]

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Lil Mama and Sukihana Have Social Media Exchange Over Black Women 'Dog Walk' Visual in NLE Choppa's "Slut Me Out" Video

New York rapper Lil Mama and reality TV personality Sukihana have had a recent back-and-forth on social media.  Sukihana recently appeared in NLE Choppa’s new video for his song, “Slut Me Out (Remix).”  In one scene, the Love & Hip-Hop star can be seen on all fours while NLE Choppa pulls her hair.  Rapper Sexy Redd was on all fours as well, next to Sukihana.

Lil Mama and Sukihana Have Social Media Exchange Over Black Women 'Dog Walk' Visual in NLE Choppa's "Slut Me Out" Video

Lil Mama took to Twitter to discuss the scene, but she deleted the post shortly after.  But it was too late as Sukihana saw the comment and decided to respond.

“They said the girl ‘lil mama’ that sing that lip gloss song was in the comments speaking on me.  If I was y’all I would tell her leave me tf alone”

– Sukihana

Lil Mama decided to respond in a respectful way.

“Hey, I know we don’t know each other personally.  I’m seeing you wrote a post addressing me and I never addressed you personally.  You could have been any Blacc woman in that video I posted a comment under.  The way I feel still stands.”

– Lil Mama

The “Lip Gloss” rapper also added that she didn’t want to offend Sukihana or anyone else, which is why she deleted her original reaction. Lil Mama also mentioned the image that Sukihana is giving off affects her daughters and other young girls.

Sukihana used Lil Mama’s memorable on-stage moment with Jay-Z and Alicia Keys to clap back.

“They said Lil mama think she better then people just because she got to perform on stage with Jayz and Alicia keys”

– Sukihana

Many people were on Lil Mama’s side as they took to the comments to express similar views.  NLE Choppa also stepped in and vowed it was all just entertainment.

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Hannibal Buress Speaks on Performing as a Rapper: ‘This is a New Feeling For me’ https://thesource.com/2023/04/05/hannibal-buress-speaks-on-performing-as-a-rapper-this-is-a-new-feeling-for-me/?utm_source=rss&utm_medium=rss&utm_campaign=hannibal-buress-speaks-on-performing-as-a-rapper-this-is-a-new-feeling-for-me Wed, 05 Apr 2023 11:18:47 +0000 https://thesource.com/?p=682752 ezgif.com webp to jpg 6

Popular comedian-actor Hannibal Buress is adding another skill to his resume.  After comedian and actor, Buress can also add rapper.  Recently, he performed in Austin, Texas, at the SXSW festival.  The TAG actor goes by Eshu Tune when he is rapping.  During his set, he performed songs from his self-titled album, such as “Knee Brace”, […]

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Popular comedian-actor Hannibal Buress is adding another skill to his resume.  After comedian and actor, Buress can also add rapper.  Recently, he performed in Austin, Texas, at the SXSW festival.  The TAG actor goes by Eshu Tune when he is rapping.  During his set, he performed songs from his self-titled album, such as “Knee Brace”, “Donde Esta”, and “Veneers”.  Buress has a remix to “Veneers” that features rappers Paul Wall and Danny Brown.

Before he performed, Buress let fans know that being on stage is new to him-but not in the way you may think.

“This is a new feeling for me.  Not the rapping thing-it’s just usually when I play show is Austin, I get paid a lot of money.”

The Spiderman: No Way Home actor kicked off his set with a live band and entertained the audience with not only his songs but his commentary as well.  Buress told jokes throughout his set, and his songs were comical as well.  Since the Chicago native is known for being a comedian, the audience assumed he would perform a stand-up routine.  This was like when Donald Glover, aka Childish Gambino, performed at the SXSW festival in 2011.  Fans were ready for jokes but instead witnessed Gambino rapping.

Buress and Gambino are similar as music and comedy have gone hand in hand for them.  The Get Out actor has participated in battle rap, hosted open mic nights, and has been on rappers’ albums performing skits.  When the coronavirus pandemic called for a lockdown, Buress decided to step in the studio and give rapping an actual chance.  The 40-year-old specializes in making funny, witty music, which is right up his alley.  His debut album, Eshu Tune, was released in April of 2022.

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Davido Celebrates New Album in New York https://thesource.com/2023/04/05/davido-celebrates-new-album-in-new-york/?utm_source=rss&utm_medium=rss&utm_campaign=davido-celebrates-new-album-in-new-york Wed, 05 Apr 2023 11:16:15 +0000 https://thesource.com/?p=682790 Fs0KHANWwAAIlNI

Nigerian artist Davido hit New York to celebrate the success of his album, Timeless.  The album was released on March 31st and broke a few records.  The “If” singer set a new record on Apple Music. Timeless now has the most first-day streams for an African Album on the platform.  Davido’s fourth studio album also […]

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Nigerian artist Davido hit New York to celebrate the success of his album, Timeless.  The album was released on March 31st and broke a few records.  The “If” singer set a new record on Apple Music.

Timeless now has the most first-day streams for an African Album on the platform.  Davido’s fourth studio album also had the biggest first-week debut on Spotify Nigeria.  Ahead of his first live performance of Timeless in New York, the “Fall” artist held a Meet & Greet with fans.  

Fans lined up in front of the Puma store in New York City to get a chance to meet and take a photo with Davido.  Photos and videos of the Afrobeats star are on social media. He is smiling, laughing, and dancing.  Fans took to the comments to express their happiness in seeing their favorite artist out enjoying himself.

Timeless is a 17-track album that features international artists such as Skepta, Askae, Logos Olori, and Fave.  It is available on all platforms. 

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Tyga Believes Eminem and Lil Wayne are the Greatest Rappers https://thesource.com/2023/03/30/tyga-believes-eminem-and-lil-wayne-are-the-greatest-rappers/?utm_source=rss&utm_medium=rss&utm_campaign=tyga-believes-eminem-and-lil-wayne-are-the-greatest-rappers Thu, 30 Mar 2023 15:33:43 +0000 https://thesource.com/?p=682217 Tyga to Launch OnlyFans Model Management Company

Tyga is the latest rapper to divulge who is the all-time greatest rapper in Hip Hop. The “Make It Nasty” rapper believes there are a bunch of categories you must have a hit to be considered the greatest. Besides being lyrical, Tyga feels the greatest rapper should have an immense impact on the culture and […]

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Tyga to Launch OnlyFans Model Management Company

Tyga is the latest rapper to divulge who is the all-time greatest rapper in Hip Hop. The “Make It Nasty” rapper believes there are a bunch of categories you must have a hit to be considered the greatest. Besides being lyrical, Tyga feels the greatest rapper should have an immense impact on the culture and be able to tap into the emotions of themselves and the fans.

Last year, the California rapper sat down with Complex, and they asked him who he considers the GOAT of hip hop. Tyga responded with his two favorite rappers, Eminem and Lil Wayne.

“I’m gonna have to go with prime [Lil] Wayne and prime Eminem for me. I think those are my two favorite rappers, for sure.”

His response hasn’t changed this year, either. He took to Twitter to explain why he chose the “No Love” rappers as the greatest.

“Lil Wayne & Eminem are the best rappers of all time! Lyrical word play, delivery, flow, pockets, originality, raw, intentional, clarity, generational influence”

Tyga used to be signed to Lil Wayne and Young Money before signing to GOOD Music. They were on a few hit songs together, such as  “Faded,” “Loyalty,” and “Loyal.” Tyga has yet to make music with Eminem despite his relationship with Wayne. 

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[WATCH] Usher Serenades and Feeds Strawberries to a Woman at Las Vegas Residency https://thesource.com/2023/03/30/watch-usher-serenades-and-feeds-strawberries-to-a-woman-at-las-vegas-residency/?utm_source=rss&utm_medium=rss&utm_campaign=watch-usher-serenades-and-feeds-strawberries-to-a-woman-at-las-vegas-residency Thu, 30 Mar 2023 14:49:09 +0000 https://thesource.com/?p=682224 Usher Tiny Desk Concert 2 52 screenshot

After all these years, Usher still has that effect on the ladies.  A lucky fan got to go on stage during his Las Vegas residency.  The Confessions singer fed the woman strawberries, and she fed him as well.  Many people caught it on camera, which set social media afire.  Of course, there were jokes and […]

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Usher Tiny Desk Concert 2 52 screenshot

After all these years, Usher still has that effect on the ladies.  A lucky fan got to go on stage during his Las Vegas residency.  The Confessions singer fed the woman strawberries, and she fed him as well.  Many people caught it on camera, which set social media afire.  Of course, there were jokes and many women wished it was them.

Usher’s shows at his residency have been something to see.  Whether he is hitting his dance moves or singing while on rollerskates, it seems like the show is a must-see.  Recently, Queen Latifah attended one of his shows; it just happened to be her birthday.  He interrupted his show to pay homage to the “Unity” rapper and give her her flowers, literally.

Usher’s performances continue to inspire young artists today.  Rapper Lil Dicky was on Jimmy Kimmel Live! where he told the host that he remembers seeing Usher in concert.

”I see this man on stage, and I remember weeping watching him, as he would strip down into his underwear when I get shows, because of Usher.”

The “Freaky Friday” rapper also revealed that Usher would appear in season 3 of his sitcom, Dave.  

After all these years, the “My Way” singer still has an impact.  

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Snoop Dogg Reveals He Wants To Act in UK Soap Opera https://thesource.com/2023/03/29/snoop-dogg-reveals-he-wants-to-act-in-uk-soap-opera/?utm_source=rss&utm_medium=rss&utm_campaign=snoop-dogg-reveals-he-wants-to-act-in-uk-soap-opera Wed, 29 Mar 2023 13:48:55 +0000 https://thesource.com/?p=682097 snoop lede

Snoop Dogg has proven time and time again that he can do it all. The 51-year-old has his eyes set on making a cameo on Coronation Street. Coronation Street is a United Kingdom soap opera that has been running since the 1960s. It is the world’s longest-running TV soap opera. The “Gin & Juice” rapper […]

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Snoop Dogg has proven time and time again that he can do it all. The 51-year-old has his eyes set on making a cameo on Coronation Street. Coronation Street is a United Kingdom soap opera that has been running since the 1960s. It is the world’s longest-running TV soap opera.

The “Gin & Juice” rapper spoke with The Sun about his love for the show. “Coronation Street, I love it. If they call me, I’ll do it. I’ll play whenever they need,” Snoop said.

He went on to say he enjoys everything about the show.

“I love the cinematography, acting, the storylines, and just the reality.”

One actress on the show would undoubtedly love to have him on board. Elle Mulvaney, who plays Amy Barlow in the soap, tells ITV studios how she feels about a Snoop Dogg cameo. “We really want that like, imagine. Get him in the Barlow’s or the Rovers,” she said.

Snoop has always loved the UK culture and the royal family. While accused of murder in 1993, the Long Beach rapper was banned from touring in the UK. Fortunately, Queen Elizabeth’s grandchildren were big fans of Snoop and allowed him to perform there. She felt that he did nothing wrong in Britain. Snoop Dogg has always remembered this and even offered to perform at King Charles III’s coronation.

A-list celebrities such as Elton John, Adele, Harry Styles, and the Spice Girls have all been asked to perform at the prestigious event. Unfortunately, all artists were busy, so Snoop offered to step in.

The “Nuthin’ But A “G” Thang” rapper has also done a deal with London-based company, Roobet.  Roobet is a crypto casino they have partnered with Snoop Dogg for a new game titled, Hotbox. 

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Trae tha Truth Helps Alabama Woman Who Was Arrested for Trash Bill https://thesource.com/2023/03/29/trae-tha-truth-helps-alabama-woman-who-was-arrested-for-trash-bill/?utm_source=rss&utm_medium=rss&utm_campaign=trae-tha-truth-helps-alabama-woman-who-was-arrested-for-trash-bill Wed, 29 Mar 2023 13:41:34 +0000 https://thesource.com/?p=682135 Trae tha Truth Helps Alabama Woman Who Was Arrested for Trash Bill

Trae tha Truth always gives back to his community.  He never fails to involve himself in local issues. This time he takes his talents past Texas. Last year, Alabama resident, Martha Menefield, was arrested for failing to pay a trash bill.  In November, she called authorities to take her into custody as she believed she […]

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Trae tha Truth Helps Alabama Woman Who Was Arrested for Trash Bill

Trae tha Truth always gives back to his community.  He never fails to involve himself in local issues. This time he takes his talents past Texas.

Last year, Alabama resident, Martha Menefield, was arrested for failing to pay a trash bill.  In November, she called authorities to take her into custody as she believed she had already paid the $77 fine. Menefield was charged with failure to pay solid waste fees.  A month later, the Houston rapper shared the confusing situation on Instagram.  Many people took to the comments to share their frustrations about the arrest.  The City responded by stating Menefield had a history of this and never responded to the citation to appear in court.  Menefield remains that she never received a citation.

Trae took it upon himself to visit the Alabama resident and take her shopping.  Months later and Trae is still helping Menefield out.  He combined with BEL furniture in Alabama to provide her with beds, sofas, chairs, and dressers.  The next thing on his list is to solve Menefield’s heating and air conditioning problem, as she has neither.  He also plans to fix the foundation in her home and purchase her a vehicle.

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Jason Derulo Hosts New Talent Show, Offering Opportunity to Join His Label https://thesource.com/2023/03/29/jason-derulo-hosts-new-talent-show-offering-opportunity-to-join-his-label/?utm_source=rss&utm_medium=rss&utm_campaign=jason-derulo-hosts-new-talent-show-offering-opportunity-to-join-his-label Wed, 29 Mar 2023 13:35:33 +0000 https://thesource.com/?p=682090 Jason Derulo004

R&B/Pop singer Jason Derulo is keeping busy these days.  He now has a new talent show called Project Icon.  Formed with his business partner, Frank Harris, the “Wiggle” singer wanted the talent show to be more relatable to the music industry.  Unlike other talent-seeking shows, Project Icon focuses on helping the contestants make music that […]

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R&B/Pop singer Jason Derulo is keeping busy these days.  He now has a new talent show called Project Icon.  Formed with his business partner, Frank Harris, the “Wiggle” singer wanted the talent show to be more relatable to the music industry. 

Unlike other talent-seeking shows, Project Icon focuses on helping the contestants make music that performs well on social media. They also teach the artists how to perfect their brands.

The ten contestants will also be critiqued on their interview skills and relatability.  The winner of Project Icon will record a song with Derulo and perform at Radio 1’s Big Weekend.  The winner will also be signed to Derulo’s label, Future History.

Based in the UK, Project Icon will air six episodes starting on March 26th on BBC Three and BBC iPlayer.  The contestants are all from the UK as they specialize in different genres such as country, hip hop, rock, and R&B.  Some of the artists already have a fan base, and some are unknown. They will be judged by Becky Hill, Harris, and Derulo himself.

Social media, mainly TikTok, is the reason for this show.  The “Whatcha Say” singer has built a following on TikTok, amassing over 50 million followers.  The popular social platform has helped further his career. It also proves that the music industry has changed and is more than just about music.

Derulo makes a statement about his new show and the current music industry:

“The world of music has changed and being a superstar with staying power today requires a lot more than just singing.  Project Icon is the first TV show that will challenge contestants on all realistic skills an artist today should have for a real shot at being an Icon.”

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