At the end of last year, Nike sued Stockx, the reseller platform, for allegedly selling counterfeit sneakers and having an unreliable authentication process. As the suit continues to be underway, it has been revealed that a reseller once received 38 pairs of fake Air Jordan 1s from StockX.
According to Nice Kicks, they exclusively spoke to the reseller involved in the Nike vs. StockX case. He bought many University Blue, Mocha, and Hyper Royal Jordan 1s on StockX when the price had dropped with the intent of holding and flipping later. However, it turned out that 38 of them were fake.” The court document reveals that StockX had “authenticated” the shoes. An exciting fact is that since the scandal in November 2022, the company has removed the word “authenticated” from its site. Following the claim that the sneakers were fake, Nike visited the reseller and confirmed that 38 pairs of sneakers received by the customer from StockX had indeed been fake.
StockX released the following statement, “We take customer protection extremely seriously, and we’ve invested millions to fight the proliferation of counterfeit products that virtually every global marketplace faces today. Nike’s latest filing is not only baseless but also is curious given that their own brand protection team has communicated confidence in our authentication program, and that hundreds of Nike employees – including current senior executives – use StockX to buy and sell products. This latest tactic amounts to nothing more than a panicked and desperate attempt to resuscitate its losing legal case against our innovative Vault NFT program that revolutionizes the way that consumers can buy, store, and sell collectibles safely, efficiently, and sustainably. Nike’s challenge has no merit and clearly demonstrates their lack of understanding of the modern marketplace.”
StockX has since accepted the reseller’s returns and provided a full refund. The litigation between the two companies is still underway.
